FOUNDER
Rashami Desai
Raaga Desai was born from gratitude, love, and a profound connection with the people who have stood by Rashami Desai throughout her journey. An actress, entrepreneur, and producer, Rashami’s path has been shaped not only by her work across television, films, and reality shows but by the unwavering encouragement of her audience support that has gone beyond applause to become strength, reassurance, and belonging. For Rashami, style has always been a personal expression of identity. From red carpets to everyday moments, her choices in colour, jewellery, and Indian attire have consistently reflected elegance and authenticity.
Jewellery has never been just an accessory. It is the finishing touch that completes a mood, a memory, or a moment. Paired with her enduring love for the saree, this intimate connection with adornment naturally shaped the vision of Raaga Desai.
Raaga Desai is Rashami’s way of giving back to her people, her fraternity, and every woman who believes in celebrating heritage while expressing her own rhythm. Rooted in Indian elegance and designed for the modern woman, the brand offers freedom of style with soulful intention. More than a label, Raaga Desai is her dream, guided by gratitude, driven by passion, and committed to authenticity and dedication at every step. It is her way of bringing together tradition and modern expression, allowing every woman to feel soulful, confident, and beautifully bold.
CO - FOUNDER
Rupal Buland Desai
With over 25 years of experience across diverse industries, Rupal Desai brings a rare balance of strategic insight, operational excellence, and leadership depth. Currently serving as an Operations Manager in a private firm, she has led complex workflows, streamlined systems, and supported business growth through disciplined and efficient execution.
Beyond her corporate journey, Rupal is the driving force behind Raaga Desai, an e-commerce venture shaped by purpose, experience, and a hands-on entrepreneurial spirit. The brand reflects her belief that strong foundations, customer understanding, and thoughtful systems are essential to building sustainable businesses.
Guided by decades of learning, Rupal envisions Raaga as a brand built with intention, integrity, and long-term impact where heritage, discipline, and soul come together seamlessly.
